Do you have an outdoor exhibition coming up soon? If you want to make sure your stand really stands out and reels in attendees, use our list of tips below to make sure you stand out above your competitors.
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The Branding
For starters, you want to make sure that your outdoor exhibition stands really pop, so don’t be scared to use colour. If your branding has a colour theme, go for it! It will help attendees to remember you, as will images of humans. It’s also a good idea to make use of the maximum amount of space allotted to your stand and don’t forget a punchy tagline that will garner attention. Try to keep all the elements neat and succinct, though, as you don’t want to overwhelm people with too much detail.
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Use the Space
About the space that is allotted to your stand – keep it free of clutter and don’t try to cram in as many things as possible. Plus, clutter is unprofessional and uninviting. Do make use of the space, though. Find out from the organisers how high you can go – which is a fantastic way of creating impact without overcrowding your stand. Also, carefully consider the floorplan – what do you want visitors to do when they get to the stand? You may want to create a separate meeting area at the back if you want a quieter place to talk to visitors.
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Use Lighting
Lighting is an absolute necessity, even for your outdoor stand. It is a good way for visitors to clearly spot your display stand and it also helps to set a tone and atmosphere that can ensure your space stands out from other exhibitors.
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Consider Storage
A stand that lacks storage can actually become chaotic. Sample that are hard to find, pamphlets all over the place, drinking bottles littering the surfaces – it just sets a bad impression. Make sure you allocate at least a tiny area to storage that is out of sight from the public.
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Your Staff Are Also on Display
Staff looking after your stand play a big role in the overall visuals – they are your live posters. Make sure they are dressed in line with your branding and display and that they are smiling, approachable, and friendly.
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Time to Get Interactive
Once you have an effective display, you can take things up a notch and start to engage attendee’s senses. People love having something to taste, touch, or even do. Sounds is a particularly great way to attract curious attendees. Here are a few things you could try:
- Use power points to offer free mobile charging and get visitors sticking around your stand for longer as they absorb your brand’s messaging.
- Feature a few live product demonstrations.
- Interactive touch screens are a really good way to engage visitors and help to increase your display value. They also don’t take up too much space while conveying a broad range of information about your products or services.
With these six tips, you are sure to create a successful and effective exhibition stand for your next outdoor show.
