Once you have your basic business plan together, the next significant steps is to push your advertising and promotion activity out into the world. If that’s not your specialty, you’ll have to learn quickly, and learn on your feet.
Fortunately, there are some basic pieces of advice you can generally follow. You need to get your signs up and visible. You should use social media as much as possible, without overdoing it.
You need to get out in front of people and not just hide behind your computer screen. And you need to make sure you keep your digital pathway clean and useful. Follow the suggestions below, and you will go a long way toward supercharging your operation.
Get Your Signs Up and Visible
If you have a storefront, who knows that it’s there? If you don’t put up signs, people will have to guess what’s inside the building! (If they care to bother.)
It’s amazing how many business owners overlook the fact that having compelling signs up and visible near, on, and inside the place can spell the difference between people coming in to check it out, or passing right by.
Use Social Media to the Max (but Don’t Overdo It)
Using social media for business promotion is a little different from using it for personal reasons. But a tremendous amount of success will come if you work the magic correctly.
It’s crucial not to overdo it, though, because if you start acting spammy as a business brand on social media platforms, you will find that your social interaction pretty swiftly drops to zero. Find the right balance of conversation and promotions, and try never to be too rabid about trying to sell things to people.
Get Out in Front of People
No matter how much work you do behind the scenes to get your business going, some of the best advertising and promotion you can do is just to get out in front of people. Put on some shirts or hats that have your company name and walk around.
Talk to people about what you do. That kind of face-to-face interaction has becoming less frequent in recent years, but it makes more of an impact when business owners are willing to go out and do it.
Keep Your Digital Pathway Clean and Useful
Finally, if people come to your website, what do they see? Is everything laid out for them in a manner that they can look at it reasonably and find as well as understand the information or products that they’re looking for?
Does it make any difference whether they’re on a desktop, tablet, or mobile phone? It’s an intrinsic promotion of your business if you provide a clear online pathway.
If people want a product or service that you can provide, you need to make it as easy and efficient as possible to see and obtain it through your web presence. That will pay off right away in greater interaction and sales.
