Starting up any kind of business includes covering at least a few items for everything to be able to develop as smoothly as possible. If printing business is one of the areas that attract you, there are several specifics you need to take into account and think through carefully for your startup to be successful and set a foundation for your future business successes. To help you with overcome the first glitches, here are several hints on starting up a printing studio.
Equipment
As it is the case with any other business, having proper equipment is half way to success. One thing is for sure, you have two options in general. Either you will invest in purchasing brand new machinery or you will try and find second hand one in good operating condition. New equipment comes with full warranty and usually doubles the price of used one. Used one is cheaper, but usually comes without a warranty of any kind. Furthermore, which type of equipment you should get depends on what type of printing you will base your business on. It is basically a dilemma and these are the two possible choices.
Offset Lithography
If your aim is printing on medium quantity to industrial level, offset lithography is an option you should take into strong consideration. The color consistency and high quality images are its strongest advantages, as well as the variety of printable materials and the number of possible copies per task. For example, quality water-based inks for screen printing make practically any kind of textile printing possible while properly developed plates may enable a million of identical impressions. On the other hand, it is slower than digital printing process and does not allow any changes nor adjustments once the printing process had started
Digital Printing
Without a doubt, digital printing is one of the most popular and widespread printing techniques today. It is based on printing a digital image on paper using printers and ranges from the very basic systems consisting of a computer and a printer to very complex digital presses. It is very cost effective, fast and reliable. However, it has some achievement issues, as well as limitations in the number of copies it is able to produce and inferiority of image quality when compared to offset printing.
Make Yourself Visible
Being in the printing business you need to present yourself in the best light to your potential customers. Your promotional material has to be absolutely faultless since that will be your best recommendation. Printing business is a very developed area and there will probably be some competition you will need to rival. Apart from having a clear visual identity, creating your marketing strategy is essential in improving your chances to stand out.
Starting up a printing business clearly demands making initial choices related to printing technology and the nature of equipment. Luckily both of them include mutually exclusive notions and once you set your course you will only be expected to keep the one you chose without any looking over your shoulder as long as you are in business. Good luck and sail on.
