So, your website is up and running and you are sitting with anxious anticipation for the results. Well, at such times, every day seems to drag on forever. The good thing is that your website will give you some results sooner or later. The bad news is that you might not get the extent of results you are expecting. In other words, you might end up getting a raw deal on your investment in your website. If your site is not giving you the desired results, the first thing you need to do is run an audit. You can do it yourself too.
When you audit your website, it has to be done from two different perspectives – your customers and the search engine robots. Here are a few ways of performing a basic audit even if you do are not technically sound in web design, development and SEO.
Ease of usability
One of the first factors that affects the performance and results of your website is its usability. Start with the navigation of the website. Are all the links to the internal pages working efficiently? How much time does it take for the pages to open? Secondly, check whether the website opens in all the prominent browsers. Also check whether the website opens with good resolution across all the browsers. The basic rule is simple. When you use the website and spend some time on it, you need to feel good.
The next step is to check the efficiency of your website on smaller screens. If your website rendering well on smart phones and tablets? If not, you need to hire designers of websites Lebanon to get a responsive website or a mobile-friendly site.
Content audit
The feel-good factor of your website depends on the content published on it. When you audit your content, put yourself in the shoes of your customers. Some questions that you need to ask yourself is – was the content informative? Did it answer the most frequently asked questions? Is the content relevant to the theme of your website? Is the website content entertaining? Is there variety in content of the website? Most importantly, if you were a customer, would you want to come back to the website if you want content related to this subject?
Use Google analytics to check the efficiency of keywords on the website. Analytics gives some very useful information such as the keyword that is bringing in maximum visitors. How well is your website optimised on the most active keywords? Which are the keywords that are no longer performing well? Based on this information, you can edit the content to include the best keywords organically.
Link efficiency
Check every link present on the website. Redundant links or links that take visitors to unrelated sites can get you blacklisted on the search engine ranking pages. Make sure that none of the links are connected to sites that are already blacklisted by Google. Every website has hundred of links. So, make sure that you perform a in-depth audit on your links. Your website should be connected to directories like Yelp, Yellowpages, Superpages, DexKnows and CitySearch for best results.
While an expert can perform an in-depth technical audit of your website, you can undertake a basic audit on a regular basis and make sure that your website is a good performer.