Store displays are key when it comes to driving customers to your store. They are a tool for attracting clients. By choosing them smartly, you can create an inviting atmosphere that helps customers feel comfortable and relaxed.
You can choose from a wide variety of display types. If you want to look around and get some idea, you can do it online. There are several trusted companies selling store fixtures. A good example for such e-commerce store is Store Fixtures Direct.
To create an effective store display for your business you have to follow the best practices for product displays. Check out some of them:
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Tell a story
To be successful in attracting customers, you have to make them see themselves buying your products. How? By telling them a story, in which they may play the lead role. The story should be focused on showing the buyers why they need your products and how would they benefit from them.
To do this, use lifestyle images that show people interacting with the items you offer. Make it easy for the customers to visualize how this product will improve their lives.
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Attract the attention of the customer
To get people to buy, you have to create a focal point. It is usually a specially created area that is designed to attract the interest of the potential client. The main focus, when creating a focal point should be a product. To create a focal point you can use size, color, or space.
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Utilize the empty spaces efficiently
Wherever there is an empty space – between the tops of displays and ceiling for example – you have to use it efficiently. You can put helpful signs, lifestyle images, or the logos of the brands you are selling. Keep the space organized, though. The mess is unacceptable.
Now it’s time to list some of the most common store displays:
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Window displays
For a customer to walk through the entrance of your store, he must be enticed by something. The window display is the place where you should set the decoy – your most best-selling products. Arrange the area, so that it presents the right image of your brand.
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Stock retail displays
This option is perfect for setting out your best selling products. Clients tend to pay more attention to these products because they are displayed on a separate place (different from the display set up you are using).
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Shelf displays
These are among the most commonly used displays in retail locations. Displaying products on wall shelving systems is space-saving and convenient, but it is important to keep it organized.
You should decide whether to use permanent or mobile displays. This depends on your products and customers. You could also use a combination of both.
How your customers interact with your products has a lot to do with how well your store displays are organized. You have to design an environment that attracts clients and makes them feel comfortable while browsing your products. If you manage to do that, you will have many happy and buying clients.