As a business one of the best ways you can reach your customers is via email marketing. Email marketing allows you to type one email and send that to a bulk of your customers quickly and easily – which is a great way of getting their attention. The problem is that as much as email marketing can be effective, you need to make sure you know what you are doing and that you go about things in the right way.
Much like any advertising method that you might choose to use, there are different ways to go about it depending on your target audience and the people that you want to reach.
So what should you be doing to get the most out of your email marketing?
1. Have An Objective
There is very little point just bashing emails out and sending them for no reason. Instead you need to make sure that you are sending a communication that your customer is going to benefit from and is going to be happy to read it. Rather than just assume sales emails are best you should mix up your content to ensure you are giving something to your customers that they are actually going to want to read.
2. Make Your Communication Clear
These days we’re all used to receiving spam emails and you don’t want your customers to confuse yours for spam. Make sure that the ‘from’ part of your email is clear so that the customer knows at a quick glance exactly who has emailed them and why they should make sure that they read it.
Make sure you have a part at the bottom of your email explaining that you are emailing with their consent and how they could unsubscribe from receiving emails from you if they want to.
3. What’s The Topic?
Once readers have looked at the email and can see it is from a real person they are going to glance over to the subject line to see if it is worth reading. When putting together emails for marketing purposes people often assume that they need to only worry about the content, but you should also make sure that your subject draws people in and gives them a reason to open your email and read it.
4. Who Are You Writing For
As the wonder of your business you should know who your target audience is and the type of person that makes up your customer base. This gives you the best possible opportunity to write an email that is appropriate to them.
People will quickly switch off from an email if it talks in a way they don’t understand or about items that they have no interest in, so paying attention to who you are writing for before you start to compose your marketing email is essential.
5. Should I Be Selling In Every Email?
With the contact details of people at your finger tips it is easy to get carried away and email them about exciting new deals and offers every day, but this rarely works. Instead you need to keep things interesting and mix up the information that you send. Yes, you can add sales information to every email but it should sometimes be more subtle than others.
Monitor Its Progress
By using email marketing software you can add traceable links to your emails. This gives you the perfect opportunity to monitor how well different techniques are doing. This is essential because the last thing you want to do is be sending out emails that aren’t working out as well for you as they could be.
By keeping an eye on what is happening you can easily tweak methods that aren’t working to ensure that you up your game and that your email marketing becomes as effective as possible.
So, there you have it – a lot of it is common sense and easily implemented. You just need to make sure your communication is clear, easy to receive and that you monitor how well it is all going rather than just carrying on blindly – good luck!
My name is Tara and have interests in technology, health & fitness and parenting. I enjoy writing and can be found on most evenings sitting at my computer blogging and meeting new people.
