You have visited plenty of cities, countries, collected thousands of high-quality photos and videos and it’s a perfect time for promoting a travel website. How not to waste the opportunity and create a perfectly SE Optimized web page which will not only become a blog but also will be profitable? Knowing the principles of promotion is helpful. Following them precisely and systematically will lead you to success.
Strategy and Planning
Each project starts with good planning. A strategy is the first step to be done. Writing a detailed plan with ideas, management issues, valuable contacts, strict deadlines, and checkpoints is the halfway to your success. Most online SEO projects fail because of poor planning. Write your strategy in details and proofread it with your colleges or friends. Make your plan profitable.
Keyword research
After generating initial steps, it is time for a deeper research. It is a space for gathering list of keywords and phrases which will help you in your promotional campaign. This is not a step backward. This is a fundamental step without which further efforts might be wasted. Do not to overfill your content with keywords. Google will ban everything that looks suspicious. Make a reasonable, informative, and interesting content which will become not only a guide for your readers but also a hitch for Google. Here are some important tips:
- l Use long tails
- l Use no more than five target keywords per page
- l Put a keyword in a heading or subheading
- l Put a keyword in a first two sentences after a heading
- l Make them sound correct in a sentence and in a whole text
Authority and relevance
These are two aspects to pay attention to while writing content. It is a reasonable decision to hire a professional copywriter from www essay on time company who will do everything for you due to initial requirements. You should know basic notions. Authority means getting quality links. There are plenty of online resources to check it. Relevance depends on many factors including keywords. It defines how high your website will appear on a particular keyword search.
Visual effects and Design
This is where your material, ideas, and creativity should be applied. Visual effects and design directly influence people’s emotions in the shortest period and allow visitors to be charmed by the beauty of photos, videos, or animations. Please note that it is better to deactivate any on-site videos, pop-ups, and animations on a mobile version of your web page. Make visitors say ‘whoa’ while opening your web page. Secret door is a perfect example of charming design.
Adaptive website
Respect your clients and give them a chance to look through your page on any device. People are surfing with the mobile devices every day. It is crucial to have a responsive and adaptive web page today. Adjusting content to a mobile version is also an important step in your SEO promotional campaign. Make sure that there are no play-on-start videos which slow down the response and require a lot of traffic. Let it be a minimal but fancy page with all the necessary options and information in a convenient format.
A blog is a tool for SEO campaign
Having a professional travel blog with fascinating content is a beneficial idea for SEO promotion campaign. The primary instrument is content. Your task is to make it look great and work for you. The postings on the blog should be efficiently filled with keywords, have pictures or videos, links to trusted sources, be divided into paragraphs which include no more than 100 words. The best way to involve readers in a conversation in comments is to open the question or provoke a statement which is contractional.
Tracking and Management
The best option to track your SEO success is to use Google Analytics. The powerful tool is helpful for generating reports which are used not only for tracking results, but also to find the weak points. By creating a report, you improve your chances to find the ways of improving the profitability of your travel agency. Your income depends on how good you can work with statistics. This process needs time and patience. If you are a freelance traveler, then it is necessary to dive deep into the knowledge of SEO secrets. For a travel agency, it is highly recommended to hire a professional specialist who will raise your web page to the top ranking.
This article is written by Joseph Sartori.