Logo designing industry has definitely reached its heights. Designers from all around the world are serving in logo designing as a major field of profession. However, without sweat-producing thought process and inked fingertips, you cannot produce a unique and influential logo design. However, these efforts will also go in vain if you are unaware of principles of logo designing.
Principle 01 – Design Brief or Creative Brief
Always make sure that you prepare a proper and complete design or creative brief. This brief describes the requirements of clients, requirements of logo and complete introduction to the logo design company.
Principle 02 – Research The Industry
No matter if it is fashion designing, custom logo designing or any other type of field; your outdated trends will make your profile professionally weak and expired. However, you cannot keep yourself updated about every type of business. Therefore, when you complete your creative brief, then you should immediately start research about the market trends of that particular business.
Principle 03 – Ink Your Fingers
Declare one of your sketchbooks as your flash pad. Draw instant ideas on the flash pad. These flash ideas would establish the foundation and rough work of your Custom Logo Design.
Principle 04 – Try One Color First
One color logos are always the priority of expert logo designers. If your single color logo serves the purpose and delivers the message perfectly, then you should not try multi colors. However, you can replace the colors with each other to find the most influential one.
Principle 05 – Vector Graphical Illustration
There are several applications which allow you to create the logo in a vector format, including Adobe Illustrator. Vector format allows you to adjust the scale and size of the logo without influencing its quality. Whenever you create the sketched logo on computer, make sure that you are using a vector application.
Principle 06 – Context Application Of Logo
When you present the best sketches and designs to the client, describe him the context in which the logo can be applied. Preview the logo context application in Powerpoint Presentation. In this way, you will be able to develop better relationship with the client, and thus a better position in business society will be developed.
Principle 07 – Keep It Simple
Being one of the most basic principles of a custom logo design, always avoid complexity in your logos.
Principle 08 – Free It From Time Restrictions
Unique and creative logos are always free of time restrictions. A logo which is able to work for decades or even centuries always comes with big profits.