The National Football League doesn’t generally pay the demonstration that performs at halftime amid the Super Bowl. Be that as it may in a contort not long from now, the group has approached specialists under attention for the prominent gig to pay to play, as indicated by individuals acquainted with the matter.
The NFL has contracted down the rundown of potential entertainers for the 2015 Super Bowl to three competitors: Rihanna, Katy Perry, and Coldplay, these individuals said. While advising the craftsmen’s camps of their appointment, class delegates additionally required in any event some from the demonstrations on the off chance that they would be ready to help a bit of their post-Super Bowl visit wage to the association, or on the off chance that they would make some other kind of monetary commitment, in return for the halftime gig.
The pay-to-play recommendation got a crisp gathering from the hopefuls’ agents, these individuals said.
NFL representative Joanna Hunter said the alliance’s agreement with entertainers were secret and that its just objective was “to put on the best conceivable show.”
With respect to the lineup, she said, “when we have something to report, we’ll affirm it.” Super Bowl XLIX is to be played outside Phoenix on Feb. 1.
It is vague the amount cash the NFL was looking for, and whether it would likely have added up to pretty much than the additional salary the picked entertainer may remained to produce from the presentation. No choice has been made yet and it is conceivable an alternate demonstration could be chosen.
The Super Bowl halftime show, which in the not so distant future emphasized the Red Hot Chili Peppers and Bruno Mars, drew a record 115.3 million viewers in February, as indicated by the NFL, more than the diversion itself. The whole occasion found the middle value of 112.2 million viewers, as indicated by Nielsen.
That was more than twofold the measure of the crowd for the Academy Awards not long from now, multiplied the gathering of people during the current year’s Grammy Awards and more than 11 times the extent of MTV’s latest Video Music Awards.
The show has dependably been among the most important limited time opportunities for the music business, and lately a few entertainers have put tickets for their visits on special quickly after their appearance on the field, to exploit the introduction.
Beyoncé declared her “Mrs. Carter Show” visit promptly tailing her halftime execution in 2013, for instance, and the world visit accumulated more than another that year other than Bon Jovi’s, as indicated in terms of professional career distribution Pollstar. Bruno Mars likewise put tickets to his “Moonshine Jungle” visit at a bargain the Monday after the diversion not long from now.
Compact disc and download deals likewise commonly get an interim help amid the week after the craftsman’s Super Bowl execution.
At the same time it is difficult to recognize what rate of a craftsman’s show ticket and collection purchasers were roused by the halftime show. The effect is prone to be more huge for an exceptional craftsman, for example, Bruno Mars than for created stars, for example, Rihanna, Katy Perry and Coldplay, promoters say.
Ms. Perry, for instance, sold 92% of the tickets to the shows she featured from May to July, accumulating more than $36 million, as indicated by Pollstar. Rihanna earned $141.9 million on 90 shows around the globe in 2013; Coldplay accumulated $171.3 million on 67 worldwide dates on their last visit in 2012, as indicated by Pollstar.
The NFL normally blankets the halftime entertainers’ travel and creation costs, which can run well into the millions. Will be the title patron of the show for the third sequential year in 2015, however doesn’t “sign or work any arrangements with the ability chose,” said a Pepsi representative.