Starting a blog and building your audience from scratch isn’t an easy task. It requires patience, diligence, and a good step-by-step plan. Since social media provides a great opportunity to build up a targetted audience, in this article, we’ll discuss some interesting ways on how to promote a blog using it.
One must be aware that none of the below methods will work without constant, original, and unique materials added on the blog (daily, in the beginning, it’s a must) and without a proper search engine optimization (SEO) for all the posts.
#1 Use social media management tools
Constantly writing new material for your blog, while also taking care of social media promotions will be a burdensome task, if done manually. Luckily, there are tons of useful social media management tools designed to ease your work.
Buffer is a useful and intuitive social media management platform, available both for free and for a subscription (premium version), offering a series of publishing, engagement, analytics and team collaboration tools. Another useful tool which you could use is Hootsuite, an all-in-one platform that allows you to curate and schedule content, measure your social ROI, and other valuable features.
#2 Engage your audience with commenting tools
Having passive viewers who just liked some of your articles, won’t help you increase your audience in the long-run. You have to enable people to engage, and for that, you have other useful tools. Disqus is one of the most popular and favorite plug-ins, which helps publishers to bring their content to life, fuel exciting discussions, and efficiently moderate comments.
IntenseDebate is another similar tool, compatible with WordPress, Blogger, Tumblr, and other well-known blogging platforms, which is a comment system packed with features that will enable your audience to get involved in exciting conversations.
#3 It all starts with the title
You may be able to write compelling materials on your blog, but in order to attract people to read them, the titles of the posts will play a major key. People will skip your article, even if it’s fresh and unique content unless you have a catchy headline to grab their attention in a second and convince them to go through it.
Finding the right balance and not fall into the “clickbait” zone is a key component, so you should experiment for a few months and see how people react to your headlines. You could also study how other successful blogs are doing it and develop a similar approach after that.
Once you complete all the strategic steps mentioned above, don’t forget to take the time to do thorough research and come up with some ideas on how to monetize your blog (like adding different kinds of banner ads for example, as seen on advertising platforms such as Clicksdealer.com).